Episode 170: Ashna Patel made a career pivot last year, and she has some valuable learnings after leaving customer success for marketing.

⏱️ Timestamps:

00:00:00 - Intro

00:01:26 - Defining customer success beyond post-sale

00:03:33 - Bridging customer success and marketing

00:05:09 - The fragile yet vital connection

00:08:39 - Breaking silos: marketing as a secret weapon

00:10:25 - Aligning promises with delivery

00:13:10 - Communication: the cure for assumptions

00:14:40 - Silos vs. the customer experience

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Ashna Patel:

Ashna's LinkedIn: https://www.linkedin.com/in/ashnapatel92/

Mentioned in this episode:

LTV Shop

The Segment

Matik