Tony Skinner from Podcast My Business and Brendan Lee from Be Digital Group discussed the current economic sentiment and the importance of sales over marketing.

Brendan, a career marketer, emphasized the need for salesconversion and the integration of marketing and sales strategies.

They highlighted the significance of influence in marketingand the importance of messaging congruency.

Brendan also discussed the role of AI in enhancing businessvalue and efficiency.

Tony shared insights on brand recognition and the impact ofmarketing on sales.

They concluded with tips on delivering value and thepotential of AI to free up human time for higher-value tasks.