“Base your brand language in actual language that clients use.”

The most consequential question for you as a business owner is: What do you want to be known for or known as in your business? 

The answer is the foundational piece from which your brand identity will emerge.

And while it may seem backward, it’s important that you first have clients before you create your brand. 

Why?

Because your clients show you who is attracted to your work. You hear how they talk about you. How they introduce you to other people. And the language that your clients use becomes the base of your brand language.

Brand work can be complicated, which is why I held nothing back as I unpacked the process of creating your brand identity (and marketing message) in this ep of Profitable Joyful Consulting. 

Key ideas:

Wherever you are in your consulting journey, don’t miss this episode of Profitable Joyful Consulting to discover how to create your brand with intentionality. Tune in today on YouTube https://youtu.be/Qwx133sltq4 or wherever you get podcasts www.samanthaspodcast.com.

​QUOTABLES:

“Base your brand language in actual language that clients use.”

“Value is in the perception of our clients.”

Episode Hashtags: #consultants #brand #marketing