On this episode of Breakdown, Matt sits down with Casey and Zack from GravityKit so that they can explore the new changes coming to their range of products. Evolving products, new add-ons and all the fun stuff that comes out of GravityKit for the Gravity Forms ecosystem. 

Matt and Casey dive deep into talking about marketing. Some of the challenges, some of the fun parts of marketing a WordPress product in today's climate. Especially facing things like AI and the ever changing landscape of attention in marketing. And then Matt and Zack go deeper on the launches of GravityKit's new products, why GravityKit is building these products and ultimately how it helps customers in the Gravity Forms ecosystem.