🚨 We're back! And there's a lot to catch up on.

In the latest episode of What’s New in Creative AI, we dig into the biggest shifts shaping the future of marketing, content and creative work - and share some major Spark AI news. 👇

🎙️ In this episode, we cover:

• The launch of our book Shift AI for Agencies - now an Amazon #1 bestseller
• Why the cost of AI content is collapsing (and what that means for creative value)
• The “infinite content” problem - and 4 things that will stay scarce
• How brand experiences are evolving
• What happens when content, code and labour all become basically free
• What WPP Open Pro and Figma’s Weevy deal tell us about the new agency landscape
• 3 mega-shifts in media, including agentic buying and AI-powered browsers
• Claude Skills, Synthesia video agents, and Copilot’s latest upgrades

If you lead a creative team or agency, this is your quick, clear and critical update on what matters now in AI - and what’s coming next.
📕 Grab the book: [https://www.amazon.co.uk/dp/1781339511/]
🧠 Join our newsletter: [https://www.wearespark.ai/spark-intelligence-ai-newsletter-for-creative-industries]