Amazon introduced the Customer Journey Analytics Report, a game-changing tool within Brand Analytics that tracks how customers engage with your brand across their purchasing journey. From awareness to purchase, this report provides actionable insights into customer touchpoints, drop-off rates, and conversion opportunities.

Here’s what the report offers:

1. Optimize PPC Campaigns: Analyze branded vs. category search engagement to refine ad targeting.
2. Enhance Listings: Track drop-offs after changes to titles, images, or pricing to boost conversions.
3. Smarter Pricing: Find the perfect price point by monitoring how adjustments impact sales.
4. Increase CLV: Tailor retention strategies based on repeat purchase insights.

While the lack of quarterly reporting limits deeper repeat purchase analysis, comparing monthly trends can still reveal powerful patterns. Dive into this report today to elevate your Amazon strategy!

Amazon’s new Conversion Path Report offers a comprehensive view of your customers’ path to purchase across multiple ad types, including Amazon DSP, Sponsored TV, Sponsored Display, Sponsored Brands, and Sponsored Products. This report highlights the most effective touchpoints that lead to conversions, empowering advertisers to:

• Identify Optimal Ad Combinations: Discover which campaign types and formats drive engagement and sales.
• Understand Cross-Channel Influence: See how different ad types work together to influence purchase decisions.
• Balance Awareness and Performance: Build full-funnel strategies that blend brand awareness with performance-driven campaigns.
• Optimize Budget Allocation: Measure the impact of your strategies to plan future spending effectively.

For example, the report might show a path like “Sponsored Products > Purchase” generating $9,172 in sales or “Display (Amazon DSP) > Sponsored Products > Purchase” yielding $839. These insights reveal patterns previously hidden from advertisers.

• Top 5 Paths: In the Ads Console, navigate to Campaign Manager via the left menu. Your top five conversion paths will appear in the insight cards at the top of the campaigns page.
• Custom Date Range: For a deeper dive, go to Measurement and Reporting > Sponsored Ads Reports > All Amazon Campaigns. Select your date range, run the report, and download it once processed (note: this may take some time).

Conversion Path Reporting provides a window into how customers interact with your ads throughout their shopping journey. By moving beyond last-click attribution, brands can pinpoint high-impact ad sequences, make real-time adjustments, and maximize advertising efficiency—ultimately improving return on ad spend (ROAS).

The second major update is the expansion of New-to-Brand Metrics, now including Sponsored Products—the ad type accounting for roughly 78% of Amazon ad spend. Previously, New-to-Brand data (tracking purchases from customers who hadn’t bought from your brand in the past 12 months) was unavailable for Sponsored Products. Now, with this data accessible via the Conversion Path Report, advertisers can unlock powerful insights.

• Measure Customer Acquisition: Assess how effectively your campaigns attract first-time buyers.
• Evaluate Brand Loyalty: A lower New-to-Brand percentage might signal strong repeat customer loyalty, while a higher rate indicates successful awareness campaigns.
• Optimize Ad Performance: Tailor strategies across ad types to convert new customers efficiently.
• Balance Cost and Value: Estimate customer acquisition costs (CAC) against lifetime value (LTV) for smarter budgeting.
• Drive Market Growth: Track trends to ensure your brand continuously reaches new audiences.

For instance, knowing that a Sponsored Products ad led to a $9,172 sale—mostly from New-to-Brand customers—helps you refine targeting and creative to attract more first-time buyers.

Together, these tools enable data-driven decision-making:

• Reduce Wasted Spend: Eliminate ineffective touchpoints and focus on high-performing paths.
• Boost Retention: Refine remarketing efforts based on repeat purchase behavior.
• Enhance Creatives: Craft compelling ads tailored to different funnel stages.
• Strengthen Attribution: Move beyond last-click models for a more accurate view of what drives conversions.

Amazon’s willingness to share this data signals a shift toward transparency, offering brands the tools to make smarter, more impactful advertising decisions in 2025 and beyond.

With 2025 underway, Amazon sellers must refine their strategies to stay competitive in a rapidly evolving marketplace. Setting realistic and data-driven goals is key to long-term success. This guide outlines the essential metrics to track, goal-setting strategies, and emerging trends that will shape the future of Amazon selling.

Key Amazon Metrics to Track

Tracking the right metrics ensures that your goals align with performance improvement. Here are the most critical data points:

Non-PPC Metrics

• Conversion Rates: Monitor under Business Reports to track listing effectiveness.
• Sales Velocity: Evaluate historical sales trends for seasonal adjustments.
• Number of Reviews & Seller Feedback: Measure customer sentiment and trust.
• Inventory Performance Index (IPI): Maintain a healthy score to avoid storage restrictions.

PPC Metrics (Campaign Manager)

• Ad Spend & Return on Ad Spend (ROAS): Optimize budget allocation.
• Click-Through Rate (CTR): Assess ad engagement levels.
• Search Term Report: Identify high-performing keywords before data expires (90-day limit).

Pro Tip: If you’ve been selling for over a year, compare 2023 vs. 2024 data to spot trends. If you’re new, benchmark against competitors using tools like Helium 10 or Jungle Scout.

Goal-Setting Strategies for Amazon Success
To achieve sustainable growth, implement the following goal-setting framework:
 Identify Performance Gaps
Compare current metrics with industry standards to pinpoint areas of improvement.
Set SMART Goals
Make goals Specific, Measurable, Achievable, Relevant, and Time-bound (SMART):
Example 1: Increase conversion rates from 8% to 12% by Q2 2025.
Example 2: Reduce ACoS from 25% to 18% within six months.
Develop Tactical Improvement Strategies
Low Conversion Rate? Optimize product listings with better images, copy, and A+ content.
High ACoS? Refine ad targeting and bidding strategies.
Break Goals into Milestones
Divide annual objectives into quarterly and monthly targets for consistent progress tracking.
Align Goals with Business Growth
Ensure Amazon strategies support broader business objectives, such as expanding product lines or preparing for a business exit.

2025 Trends & Growth Opportunities

By setting measurable goals, tracking key performance metrics, and adapting to new trends, Amazon sellers can position themselves for long-term growth in 2025.

In today’s digital landscape, influencer marketing is a potent strategy for expanding your brand’s reach, especially on platforms like Amazon. This overview sheds light on the essentials of utilizing influencers to boost your sales and enhance brand awareness.

Why Partner with Influencers?
Working with influencers allows you to tap into new audiences, increasing your brand’s visibility and trust. Through authentic content, influencers can drive external traffic to your Amazon listings, offering you user-generated content useful for social media and other promotional avenues.

Finding the Right Influencers
Begin by defining your criteria—such as follower count and engagement rate—before seeking influencers. Platforms like Amazon’s Creator Connections can streamline this process, providing a marketplace to connect with potential partners.

Tracking and Compensation
Utilize Amazon’s tools like attribution links to track sales from influencer campaigns. Structure your compensation strategy, considering free products or commission-based incentives, to align with your budget.

For more information about influencer strategies, reach out to expert services that can help manage these relationships effectively.

The holiday season in Quarter 4 or Q4   is a critical time for Amazon sellers to maximize visibility and revenue, especially during high-demand shopping events like Black Friday and Cyber Monday.To stay competitive, sellers should employ targeted strategies across discounts, promotions, and content.  Start by offering a 20% Prime Exclusive Discount that covers both Black Friday and Cyber Monday, streamlining pricing and attracting deal-seeking shoppers. If Prime discounts aren’t an option, consider using coupons to maintain competitive visibility. Amazon’s brand-tailored promotions can also drive conversions by targeting specific audiences, such as past customers and cart abandoners. Boost brand engagement with holiday-themed Amazon Posts that highlight your product as a gift,  and increase post frequency for greater visibility.

Collaborate with influencers through Creator Connections for ongoing exposure, allowing influencers to showcase products throughout the season. Updating your Amazon storefront with seasonal images  and gift guides can create a festive atmosphere for shoppers, especially when scheduled from mid-November through New Year’s.Finally, drive external traffic to your listings through email and  social media campaigns with Amazon attribution links,  focusing on holiday gift guides and last-minute offers to capture seasonal urgency. Combining these Q4 strategies can drive visibility and conversions,ensuring a successful holiday season on Amazon.

A Look Back at Amazon’s Prime Big Deal Days
Amazon’s Prime Big Deal Days, held on October 8th and 9th, 2024, were significant events for sellers. To maximize engagement and compliance during these events, it’s crucial to understand Amazon’s guidelines and implement effective strategies.

Amazon Reviews: A Retrospective
Amazon’s strict review policies remain a key factor for sellers. It’s essential to avoid incentivizing or manipulating reviews. While tools like Amazon Vine can be helpful for new products, it’s important to balance them with organic reviews.

Maximizing the Impact of Prime Big Deal Days
During past Prime Big Deal Days, sellers who strategically increased ad budgets, optimized campaigns, and offered exclusive discounts saw significant gains. However, it’s crucial to ensure all promotional activities align with Amazon’s guidelines to avoid potential penalties.

The Evolving Landscape of Amazon Marketing
Recent changes in Amazon’s policies, particularly regarding marketing inserts and review solicitation, highlight the need for constant adaptation. Sellers should carefully review and adjust their marketing strategies to avoid negative consequences.

By understanding these past events and the evolving Amazon landscape, sellers can position themselves for future success on the platform.

Key Factors to Consider When Selecting Your Next Amazon Product

In the competitive world of Amazon selling, choosing the right product can make or break your success. This guide outlines essential factors to consider when selecting your next Amazon product:

1. Market Demand: Look for products where the top seller generates at least $100,000 per month, and the 10th-ranked seller makes $30,000 monthly.
2. Competition: Aim for niches where the 10th-ranked product has fewer than 500 reviews, indicating room for new entrants.
3. Differentiation: Find at least one way to make your product stand out from competitors.
4. Price Point: Target products in the $9.99 to $150 range for optimal profitability.
5. Repeat Purchase Potential: Consider products that customers will buy regularly.
6. Size and Weight: Smaller, lighter products often have better profit margins due to lower shipping costs and Amazon Fees.
7. Brand Vision: Ensure your product aligns with your overall brand strategy and appeals to your target customer avatar.
8. Product Line Potential: Plan for at least five complementary products to build a robust catalog.

By following these guidelines and using tools like Jungle Scout or Helium10, you can increase your chances of launching a successful product on Amazon.

New Boosting Feature Offers Exciting Opportunities for Sellers

Amazon Posts, the platform’s social media-like feature, has recently introduced a game-changing option: post boosting. This new capability allows sellers to amplify their reach and engagement, similar to promoted posts on other social media platforms. By leveraging boosted posts, brands can significantly increase their visibility on Amazon, potentially driving more traffic to their listings and storefront.

To make the most of this feature, it’s crucial to understand what makes a post eligible for boosting. Amazon has set specific criteria that posts must meet:

1. Community Guidelines: Ensure your content adheres to Amazon’s community standards, avoiding prohibited language, hate speech or violence.
2. Image Quality: Use high-resolution images (minimum 1000×1000 pixels, maximum 10,000 pixels on the longest side) to allow customers to zoom in and see details.
3. File Formats: Stick to JPEG (preferred), TIF, PNG, or GIF formats, with a maximum file size of 10 MB.
4. Video Specifications: For video posts, maintain a minimum resolution of 540×960 pixels (1080×1920 recommended), with a length between 6 and 45 seconds.

When creating content for your Amazon Posts, consider these strategies:

1. Showcase new product launches
2. Use lifestyle images demonstrating your product in use
3. Create seasonal content to stay relevant
4. Highlight product features with close-up shots
5. Draw inspiration from successful competitors in your category

By following these guidelines and implementing creative strategies, you can create compelling posts that are not only eligible for boosting but also resonate with your target audience. Remember, the key to success with Amazon Posts is to provide value to your customers while showcasing your products in an engaging and authentic way.

Unlocking the Power of Artificial Intelligence for Seamless Operations and Sales Growth

In the rapidly evolving landscape of e-commerce, the integration of artificial intelligence (AI) is not just a trend but a transformative force reshaping the operations and enhancing the competitiveness of Amazon businesses. With its unparalleled ability to streamline processes, extract insights from vast troves of data, and fortify market positions, AI has become indispensable for those seeking to thrive in the digital marketplace.

The integration of AI into Amazon businesses brings about a myriad of benefits. Leading AI programs such as ChatGPT, Gemini, and Cloud AI are at the forefront of this revolution, optimizing tasks ranging from category analysis to crafting compelling product listings. Through the deployment of AI assistants and the utilization of AI-powered research tools, businesses can gain a deeper understanding of consumer behavior, market trends, and competitor strategies. Moreover, AI aids in refining product listings for optimal visibility, ensuring that businesses stand out amidst the sea of offerings on the platform.

Practical application of AI not only enhances operational efficiency but also positions businesses as pioneers in innovation. By embracing AI, companies can leverage its evolving capabilities to drive expansion and achieve unprecedented success in the e-commerce realm. AI becomes a strategic asset, unlocking hidden efficiencies, uncovering valuable insights, and propelling sales to new heights.

In conclusion, mastery in AI integration marks a pivotal step toward e-commerce triumph. Businesses that embrace AI are not only adapting to the changing landscape but are also signaling a paradigm shift in their approach to online retail. As AI continues to evolve and mature, those who harness its power will undoubtedly lead the way in shaping the future of e-commerce, driving growth, and redefining success in the digital age.