This is an important show for all business owners and managers. Google expert, Craig Mecham, shares the new changes at Google and how you can take advantage of them to grow your business.

You'll learn:

• How to understand the new Google G4 Analytics and how it's different from the old Google G3 analytics
• How to migrate your old G3 analytics to the new G4 analytics
• The difference between Session based and Event Based analytic tracking
• How to understand Call Only Google PPC Ads. When and how to use them