In this jam-packed episode, host Stephanie Wierwille is joined by BPD President Jessica Schmidt and EVP of Client Services Trish Brawner. Together, they recap key takeaways from HLTH 2025, unpack BPD’s new partnership with MJH Life Sciences, and explore what’s top of mind for healthcare’s C-suite as we look ahead to 2026. From shifting leadership priorities to mounting brand reputation challenges, this conversation delivers a timely pulse check on the future of health system marketing — and why now is the moment to show up boldly.

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