What’s Next?

What’s Next?

By Parcion Private WealthBusinessEntrepreneurship
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What’s Next? episodes

  • Opportunity Zones 2.0 (Part 2/2)

    In part two of this conversation, Terry Cook and Nick Rosenthal move from the mechanics of the new law into the planning decisions that follow. They walk through how census tract redesignations work and what the next cycle of zones might look like, explore the Rural Opportunity Fund provision and who it actually serves, and use the Laurel Apartments project in East Austin as a real-world example of what success looks like in this program. They also cover how Opportunity Zone investments sit alongside installment sales, charitable structures, 1031 exchanges, and tax-loss harvesting strategies and close with the investment questions that matter most before committing capital.


    0:45 – Census tract redesignations: what the next cycle of zones might look like

    5:57 – Rural Opportunity Funds: what changed, who it's for, and how Griffin thinks about it

    11:25 – A Washington state footnote: solar and wind farms as rural OZ examples

    15:09 – The Laurel Apartments, East Austin: what the program looks like when it works

    18:06 – How refinancing events and operating distributions work during the hold period

    22:38 – Why the long-term tax-free growth is the headline, not the deferral

    26:32 – How Opportunity Zones work alongside installment sales, 1031s, and charitable structures

    32:00 – Why real estate belongs in a post-sale portfolio, the investment argument

    35:01 – The tail cannot wag the dog: how Parcion evaluates OZ fund quality

    35:54 – Questions every sophisticated investor should ask before committing capital

    39:00 – The single mindset shift Nick wants business owners to walk away with

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    42 min
  • Opportunity Zones 2.0 (Part 1/2)

    Join Terry Cook as he speaks with Nick Rosenthal, co-CEO of Griffin Capital, to walk through what changed in the Opportunity Zone program on July 4th, 2025, and why it matters for business owners preparing for a sale. Nick shares how permanence transforms the planning conversation, how the rolling five-year deferral and restored basis step-up work together, and what a disciplined, investor-aligned approach to Opportunity Zone funds actually looks like. Tune in to understand one of the most significant updates to the tax code for business owners in years.


    2:42 – Who is Griffin Capital and what do they focus on

    6:27 – Co-investment alignment: $300 million of leadership capital alongside investors

    8:18 – Plain-English explanation of how Opportunity Zones work

    9:46 – The origins of the program and whether it has delivered on its promise

    13:12 – Criticism of the program and how Griffin evaluates the spirit versus the letter

    17:13 – The five changes that matter most: starting with permanence

    21:49 – The rolling five-year deferral clock and why it democratizes timing

    25:24 – The restored 10% basis step-up and how it pairs with passive loss strategies

    28:38 – What to expect in Part 2

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • Revisited: Unlocking Generational Wealth Conversations
    In this episode of What's Next? from Parcion Private Wealth, host Terry Cook and guest Mike McGrann, from the Fidelity Center for Family Engagement, discuss legacy preservation and wealth communication. They tackle fears surrounding wealth's impact on future generations and strategies for constructive family dialogue. As a subject matter expert on families of wealth and family-owned firms, Mike shares insights on maintaining healthy relationships around wealth, emphasizing the importance of open communication to prevent misunderstandings and conflicts. If you are interested in learning more about how Parcion can support your generational conversations, please contact us at [email protected] or visit www.parcionpw.com.

    Hosted on Acast. See acast.com/privacy for more information.

    50 min
  • AI Implementation for Business Owners with Natalie Pierce

    Join Terry Cook as he speaks with Natalie Pierce, a leading expert in AI and partner at Gunderson Dettmer. Discover how business owners and leaders can harness the power of AI to transform their operations, enhance efficiency, and stay competitive. Natalie shares insights on generative AI, the importance of prompt engineering, and best practices for AI adoption in the workplace. Tune in to explore the future of AI in business.


    If you are interested in learning more about how Parcion can support you, please contact us at [email protected] or visit www.parcionpw.com.


    00:54 – Episode introduction

    1:30 – Natalie Pierce explains her role at Gunderson Dettmer and her expertise in AI

    3:20 – What is Artificial Intelligence? What isn’t it? What is Generative AI?

    6:08 – Generative AI versus Machine Learning

    10:20 – Training a workforce to use this technology

    12:50 – Prompt engineering and upskilling the workforce

    18:40 – The dark side of AI, including cybersecurity threats and deep fakes

    21:30 – Explanation and importance of a closed enterprise solution

    24:45 – Best practices and examples for business owners implementing AI

    31:15 – Augmented versus virtual reality

    33:50 – Cobots and their use

    38:40 – Considerations for employers deploying general or HR AI powered tools

    42:00 – Contact information for Natalie Pierce and further resources

    Hosted on Acast. See acast.com/privacy for more information.

    47 min
  • Unlocking Generational Wealth Conversations with Mike McGrann

    In this episode of What's Next? from Parcion Private Wealth, host Terry Cook and guest Mike McGrann, from the Fidelity Center for Family Engagement, discuss legacy preservation and wealth communication. They tackle fears surrounding wealth's impact on future generations and strategies for constructive family dialogue. As a subject matter expert on families of wealth and family-owned firms, Mike shares insights on maintaining healthy relationships around wealth, emphasizing the importance of open communication to prevent misunderstandings and conflicts. If you are interested in learning more about how Parcion can support your generational conversations, please contact us at [email protected] or visit www.parcionpw.com.


    1:00 – Episode introduction

    2:52 – Addressing the fear of money ruining kids by utilizing better conversational tools

    4:45 – Creating distance with hierarchical behavior

    8:20 – Statistics around wealth transfer

    10:00 – Defining what "Legacy" means to you

    13:20 – Using intentional reflection to define your legacy and relationship to wealth

    14:00 – Intended and unintended outcomes and consequences

    15:40 – Voice versus vote

    16:00 – Peership and commitment to mutuality

    18:40 – Real life example of a conversation about wealth with a 14 year old around shoes

    21:40 – Real life example of a conversation about wealth with estate planning and family dynamics

    25:03 – Fair versus equal

    29:20 – Wish versus fear

    32:00 – Developing a healthy respect for wealth in your children

    36:22 – Takeaways and strategies for constructive family dialogue

    44:25 – Fidelity Center for Family Engagement's mission and passion to support family businesses

    Hosted on Acast. See acast.com/privacy for more information.

    50 min
  • How to Use Employee Stock Ownership Plans (ESOPs) to Optimize Your Business with Ted Lape

    In this episode of What’s Next?, host Terry Cook is joined by Ted Lape of Lazear Capital Partners to discuss ESOPs, a tool commonly used to facilitate succession planning, allowing a company owner to sell their shares to support their goals and transition flexibly out of the business. Ted has an impressive 30-year history in the banking industry and has helped many clients with setting up an ESOP at their company. More information about ESOPs can be found in our whitepaper “How to Successfully Exit Your Business with an Employee Stock Ownership Plan (ESOP)” available on our website www.parcionpw.com or at www.lazearcapital.com/.


    1:35 – Ted’s introduction to ESOPs

    2:44 – What is an ESOP?

    3:30 – How are ESOPs different from ESPPs (Employee Stock Purchase Plan) or other employee stock

    ownership plans?

    5:30 – Mechanics, steps, and benefits of ESOPs, timeframe

    7:55 – How is an ESOP different from a direct sale?

    13:20 – Advantages

    14:20 – Disadvantages

    14:58 – Example when ESOP is the right solution

    18:40 – Financing options and involvement

    24:40 – Why don’t more business owners choose to exit with an ESOP?

    26:20 – Cost and professionals involved

    30:50 – How an ESOP can help ensure a legacy for a business owner

    Hosted on Acast. See acast.com/privacy for more information.

    37 min
  • An Intro to the Stanford Seed Program with JoAnna Halk and Mark Phelps

    In this episode of What’s Next?, JoAnna Halk, an associate director for the Stanford SEED Program, and Mark Phelps, a retired serial entrepreneur and Stanford SEED coach, join host Terry Cook to discuss the benefits of the SEED program, the unique opportunities it presents to business owners, and effect that it’s had on participating companies across Africa and Southeast Asia.


    More resources at www.parcionpw.com and https://www.gsb.stanford.edu/seed.

    Hosted on Acast. See acast.com/privacy for more information.

    42 min
  • Managing the Transition of Selling Your Business and Other Lifequakes with Bruce Feiler
    For this episode, Terry Cook is joined by Bruce Feiler. Bruce is the author of seven New York Times bestsellers, including Life Is in the Transitions and Secrets of Happy Families. His three TED Talks have been viewed more than 4 million times. In their conversation, Bruce and Terry dive into navigating challenging life and family moments and discuss Bruce's new book, The Search, about finding meaningful work.More resources at www.parcionpw.com and www.brucefeiler.com.

    Hosted on Acast. See acast.com/privacy for more information.

    41 min
  • Venture Capital Explained with Brendan Wales
    Join Terry Cook and Brendan Wales, general partner of Fuse, an early-stage venture capital firm, as they discuss all things venture capital, including how firms like Fuse operate and the opportunities available to interested investors. More resources at www.parcionpw.com and www.fuse.vc.

    Hosted on Acast. See acast.com/privacy for more information.

    37 min
  • Donor-Advised Funds - A Primer with Colby Bircher
    Join Terry Cook and Colby Bircher, vice president of charitable planning at Fidelity Charitable, as they discuss how donor-advised funds can be used as a tool for impactful philanthropic planning and the advantages of this form of charitable investing. More resources at www.parcionpw.com and www.fidelitycharitable.org.

    Hosted on Acast. See acast.com/privacy for more information.

    35 min

About What’s Next?

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What's Next? explores how business owners and their families can optimize a business sale or other wealth event to strategically plan for their futures. Join Terry Cook, CFP®, CIMA®, founder of…