Few people know e-commerce like Zak Stambor, Online Marketing Editor at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and marketers — providing him with a truly holistic understanding of this exciting space.

In this podcast, we discussed IRCE, the ever-changing Google SERP, tactics for search success, and why mobile is still a challenge after all these years. Our chat is the perfect primer for IRCE. If you’re not going, check it out anyway for a quick survey of today’s e-commerce terrain.