It's always fun looking at the best sellers on Amazon. One of the things that I discovered surfing the best sellers is:

• spring product/decor is doing very well because everyone is going to want to remodel or make their outdoor space cute. Who doesn't want their lawn and patio looking good for the spring/summer right?
• There is definitely a trend going on when fidget or stress reliever toys. When I go on the Toys & Games Best Sellers on Amazon, somewhere in the top 20 there are at least 2 or more toys that relieve some sort of stress (at least it's marketed that way)

I wanted to check out the best-selling products on Etsy around Mother's Day and came across this brand called Sweet Water Decor. This store has over 80,000 sales on Etsy and was trying to find a reason as to why or how that is.

Turns out that the brand was founded by Melissa Horvath in 2014. The execution and branding of the motivational business are spot on. The social media content is very aesthetically pleasing on both Instagram and Pinterest not to mention the Facebook ads as well.

Sweet Water Decor is actually in popular retail stores like Hobby Lobby,  HomeGoods, TJMaxx, Staples, and in over 4,000 boutique stores. This brand sells mugs, candles, and other home products. It's fun exploring brands and the execution across its social channels.