In the age of digital marketing, where every brand is vying for attention online, direct mail might seem like an old-school approach. However, it continues to be one of the most impactful ways to reach and engage with customers. If you’ve been hesitant to include direct mail in your marketing strategy, it’s worth asking yourself—what’s really holding you back? Let’s explore some of the common concerns and why they might not be as challenging as they appear.

Read more: https://burlingtonpress.com/2024/08/19/whats-stopping-you-from-leveraging-direct-mail-in-your-marketing-strategy/