In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to field real questions from operators and listeners—offering hot takes, cold truths, and unfiltered answers.

They tackle:

- What to do when your historically strong Meta campaign suddenly stops working

- The “3 Ps” framework—payment, policy, pixel—when diagnosing sharp performance drops

- How to push back when brand standards block creative diversity

- Whether top-of-funnel campaigns (like add-to-cart optimization) really work

- The products and niches they’d actually pursue—or avoid—if starting an eComm brand today

This is where your eCommerce questions get answered—practical, direct, and straight from the operators’ desk.

Call or text us your question: 866-DTC-2263

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