For today's episode of The Ecommerce Playbook Podcast, we're featuring our latest episode of The DTC Hotline. Richard Gaffin is joined by Tony Chopp (VP of Paid Media) and Luke Austin (VP of Ecommerce Strategy) to take on real questions from DTC operators.

They tackle:

• What to do when your Meta campaign suddenly “stops working”
• How to troubleshoot between creative fatigue vs. policy/pixel/payment issues
• Convincing strict brand teams to loosen up and allow creative diversity
• Whether top-of-funnel campaigns (Add-to-Cart, Awareness, etc.) are worth it, and how to measure their impact
• The niches and product types they’d choose (and avoid) if starting an eCom brand today
• 
  

This is where your questions get answered with hot takes and cold truths from CTC’s sharpest operators.

• Ready to earn trust, convert shoppers, and inspire customer loyalty? Check out Yotpo
• Call or text us your questions: 866-DTC-2263
• Explore the Prophit System: prophitsystem.com
• The DTC Hotline mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm