<p>In part two of "What’s the Big Idea About Influencer Marketing?", Edgardo Rossetti and Caci Cosenzi talk more about the benefits of influencer partnerships and how to measure your success in cultivating them.</p>

In part two of "What’s the Big Idea About Influencer Marketing?", Edgardo Rossetti and Caci Cosenzi talk more about the benefits of influencer partnerships and how to measure your success in cultivating them.

What's the Big Idea About Influencers? Part 2

What’s the Big Idea? is an integrated marketing podcast from Adams &amp; Knight that digs into today’s boldest trends, brightest work, and biggest ideas.
 
In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct.
 
Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.

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What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas. In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct. Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.

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What's the Big Idea About Influencers? Part 2

What's the Big Idea About Influencers? Part 2