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What's the Big Idea? episodes
- What's the Big Idea About Inclusive Marketing?
Eric Panke and Ed Rossetti stop by the studio to discuss the importance of inclusive marketing.
16 min - 10 min
- What's the Big Idea About Agency Partnerships?
Lora and Karishma talk through how to build and maintain a good agency/client partnership.
9 min - Sparkplug: What's the Big Idea About Vanity URLs?
VP of Media Services Tommy Shaw discusses best practices when using vanity URLs.
7 min - Sparkplug: What's the Big Idea About Sonic Branding?
Allison Butler and Don Carter talk creating sonic signatures.
8 min - What's the Big Idea About Brand Trust?
CEO Jill Adams and SVP Marc McFarland discuss building brand trust.
19 min - What's the Big Idea About GA4?
Tommy Shaw and Denis Gendreau discuss the upcoming changes free Google Analytics users will see.
22 min - Sparkplug: What's the Big Idea About TikTok?
Edgardo Rossetti and Caci Cosenzi weigh in on the marketing capabilities of TikTok.
12 min - Sparkplug: What's the Big Idea About Tourism Marketing?
Our head of tourism marketing goes through recent industry learnings.
11 min - What's the Big Idea About Interactive Trends?
The interactive team is back in the studio talking about trends to look out for this year.
19 min
About What's the Big Idea?
From the publisher's feed
What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas.
In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct.
Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.