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What's the Big Idea? episodes
- Sparkplug: What's the Big Idea About Your Website?
Ryan Jakubowski stops by the studio to list important considerations for your website.
8 min - What’s the Big Idea About Media Targeting and Messaging?
Tommy Shaw and Edgardo Rossetti join Sophia Alfieri to discuss matching your creative and messaging to the online audience you are trying to target.
20 min - What’s the Big Idea About Multi-Channel Video Marketing?
Allison Butler, Jason Johnson, and Carson Bloomquist go through considerations your brand should have when planning a multi-channel video shoot.
25 min - What’s the Big Idea About Storytelling Marketing?
Kelly Krug and Amy Urso return to the studio to explain how brands can make authentic storytelling work.
23 min - What's the Big Idea About Employee Engagement?
Reem Nouh and Eric Panke join Sophia Alfieri and Amanda Driscoll to talk through their 5 E’s of employee engagement.
27 min - What’s the Big Idea About Web 3.0?
Eric Truntz, Matt Splain and Charles Schoenfeld educate us on the intricacies of Web 3.0 and call out the opportunities it brings to marketers.
31 min - What’s the Big Idea About Working in Marketing?
Sophia Alfieri, Caci Cosenzi, Amy Urso, and Carson Bloomquist discuss their professional journeys in marketing and communications thus far.
28 min - What's the Big Idea About Sonic Branding?
Allison Butler and Don Carter join Sophia Alfieri and Pat Dugan to define sonic branding and discuss some of the most popular sonic signatures of today.
25 min - What’s the Big Idea About Full-Funnel Marketing?
In this episode of What’s the Big Idea?, Marc McFarland and Tommy Shaw hop on the mics to talk us through full-funnel marketing strategy.
23 min - What's the Big Idea About Taglines?
In episode three, "What’s the Big Idea About Taglines?", Pat Dugan and Kelly Krug join Sophia Alfieri and Will Thomas to discuss the purpose of taglines and why your brand could use one today.
22 min
About What's the Big Idea?
From the publisher's feed
What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas.
In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct.
Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.