Ryan Jakubowski stops by the studio to list important considerations for your website.

Tommy Shaw and Edgardo Rossetti join Sophia Alfieri to discuss matching your creative and messaging to the online audience you are trying to target.

Allison Butler, Jason Johnson, and Carson Bloomquist go through considerations your brand should have when planning a multi-channel video shoot.

Kelly Krug and Amy Urso return to the studio to explain how brands can make authentic storytelling work.

Reem Nouh and Eric Panke join Sophia Alfieri and Amanda Driscoll to talk through their 5 E’s of employee engagement.

Eric Truntz, Matt Splain and Charles Schoenfeld educate us on the intricacies of Web 3.0 and call out the opportunities it brings to marketers.

Sophia Alfieri, Caci Cosenzi, Amy Urso, and Carson Bloomquist discuss their professional journeys in marketing and communications thus far.

Allison Butler and Don Carter join Sophia Alfieri and Pat Dugan to define sonic branding and discuss some of the most popular sonic signatures of today.

In this episode of What’s the Big Idea?, Marc McFarland and Tommy Shaw hop on the mics to talk us through full-funnel marketing strategy.

In episode three, "What’s the Big Idea About Taglines?", Pat Dugan and Kelly Krug join Sophia Alfieri and Will Thomas to discuss the purpose of taglines and why your brand could use one today.