<p>Allison Butler and Don Carter join Sophia Alfieri and Pat Dugan to define sonic branding and discuss some of the most popular sonic signatures of today.</p>

Allison Butler and Don Carter join Sophia Alfieri and Pat Dugan to define sonic branding and discuss some of the most popular sonic signatures of today.

What's the Big Idea About Sonic Branding?

What’s the Big Idea? is an integrated marketing podcast from Adams &amp; Knight that digs into today’s boldest trends, brightest work, and biggest ideas.
 
In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct.
 
Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.

Business

Marketing

What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas. In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct. Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.

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What's the Big Idea About Sonic Branding?

What's the Big Idea About Sonic Branding?