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What's the Big Idea? episodes
- Sparkplug: What’s the Big Idea About Media Targeting and Messaging?
Tommy Shaw and Edgardo Rossetti explain how to effectively target your audience through digital and social media.
10 min - What's the Big Idea About Working in Marketing? 2023
Karishma Pinto, Malcolm Little, and Tess Myers discuss their marketing careers and backgrounds.
16 min - What's the Big Idea About Design Trends?
Eric Panke and Courtney Beyer reflect on how design has changed over the past few years.
19 min - Sparkplug: What's the Big Idea About AI?
Pat Dugan and Eric Truntz offer their perspectives on Artificial Intelligence and how it will affect marketing.
8 min - 13 min
- What's the Big Idea About TikTok?
Edgardo Rossetti and Caci Cosenzi return to discuss the popular platform, TikTok.
25 min - Sparkplug: What's the Big Idea About Full-Funnel Marketing?
SVP of Strategic Services Marc McFarland and VP of Media Services Tommy Shaw give a quick rundown of the do’s and don’ts of Full-Funnel Marketing.
8 min - Sparkplug: What's the Big Idea About Employee Engagement?
Our SVP of Healthcare Strategy/Branding and Creative Director of Digital discuss quick tips on creating an employee engagement plan.
7 min - Sparkplug: What's the Big Idea About Influencers?
Our in-house social media gurus stop by to give top tips on choosing the right influencer to represent your brand.
9 min - Sparkplug: What's the Big Idea About Hosting a Website?
Eric Truntz returns to explain how to successfully host a website.
6 min
About What's the Big Idea?
From the publisher's feed
What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas.
In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct.
Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.