This week on the Friday 15, Andy & Brian provide a template for getting and sustaining buy-in for digital initiatives, including: 
 
1) How you build the business case. 
2) How you measure value. 
3) How you sustain alignment.

This week on the Friday 15, Andy & Brian provide a template for getting and sustaining buy-in for digital initiatives, including: 1) How you build the business case. 2) How you measure value. 3) How you sustain alignment.

This week on the Friday 15, Andy &amp; Brian provide a template for getting and sustaining buy-in for digital initiatives, including: 
 
1) How you build the business case. 
2) How you measure value. 
3) How you sustain alignment.

What's the most difficult part of gaining and sustaining digital buy-in from B2B executives?

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

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What's the most difficult part of gaining and sustaining digital buy-in from B2B executives?

What's the most difficult part of gaining and sustaining digital buy-in from B2B executives?

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