Master B2B Friday 15

What's the most difficult part of gaining and sustaining digital buy-in from B2B executives?


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This week on the Friday 15, Andy & Brian provide a template for getting and sustaining buy-in for digital initiatives, including:


1) How you build the business case.
2) How you measure value.
3) How you sustain alignment.

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Master B2B Friday 15By Master B2B

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