This week on the Friday 15, Andy & Brian provide a template for getting and sustaining buy-in for digital initiatives, including: 
 
1) How you build the business case. 
2) How you measure value. 
3) How you sustain alignment.

This week on the Friday 15, Andy & Brian provide a template for getting and sustaining buy-in for digital initiatives, including: 1) How you build the business case. 2) How you measure value. 3) How you sustain alignment.

This week on the Friday 15, Andy &amp; Brian provide a template for getting and sustaining buy-in for digital initiatives, including: 
 
1) How you build the business case. 
2) How you measure value. 
3) How you sustain alignment.

What's the most difficult part of gaining and sustaining digital buy-in from B2B executives?

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

Share What's the most difficult part of gaining and sustaining digital buy-in from B2B executives?

Sign up to save your podcasts

What's the most difficult part of gaining and sustaining digital buy-in from B2B executives?

What's the most difficult part of gaining and sustaining digital buy-in from B2B executives?

More shows like Master B2B Friday 15

Freakonomics Radio

eCommerce Fuel

THE ECOMMERCE EDGE Podcast with Jason Greenwood

Up First from NPR

The Indicator from Planet Money

The Journal.

Unpacking the Digital Shelf

The Artificial Intelligence Show

B2B eCommerce Show