"Welcome to the "Chatting with ChatGPT" podcast, where we explore the revolutionary impact of OpenAI's language model, ChatGPT, on technology companies. In this show, we dive into how this AI technology is changing the way businesses communicate and operate, and what it means for the  future of the industry. Join us as we speak with experts in the field  and take a closer look at the role of ChatGPT in shaping the technological landscape."

That's what ChatGPT came up with for the latest TRA channel podcast episode where we just scratch the surface of the Open AI service storming the world. And the picture above is also from Dall.E 2, the AI image generator from the same outfit.

For those who've been observing the generative AI market for a while, ChatGPT has benefited from going viral where other NLP/NLG tools have struggled outside of niche use cases. What is the opportunity for the channel?

TRA director Trevor Clarke is joined by a special guest from VMware to talk about the vendor's new channel program. Listen in to hear more.

Welcome back to another episode of the Tech Research Asia podcast focussed on the IT channel across Asia Pacific. This episode we have a quick look into the Japan market with Trevor Clarke and Tomoko Mitsuoka who are both based in-country. There is a lot of action in Japan at the moment and plenty of opportunity for vendors and partners. Listen in to learn more. 

Hi there, 

This episode we are joined by Datacom's Daniel Bowbyes to talk about the 4th Annual Cloud Research Report done in collaboration with TRA. Lots of research insights and commentary for the ANZ markets. 

And you can get the report here as well. 

Happy listening. 

It's been a while and we made some bloopers. 

This episode we talk about the retail industry and a recent project with AWS and the Australian Retailers Association (ARA).

We are back with our first IT channel podcast for 2022. This time around we discuss the rise of industry clouds and what they mean for the channel. 

Our version of predictions? Kind of. 

The latest edition of the TRA channel podcast is out now. Have a listen as we talk about the major trends we expect to hit technology markets in 2022. 

And enjoy whatever you have planned for the end of year festivities. 

The latest podcast from TRA in collaboration with ARN and Latimer Partners. This time around we delve into the world of mergers and acquisitions and what it means for the channel. 

We do a lot of work on the software market in Asia Pacific. And for good reason. The market is buoyant and there is a lot of opportunity. Just don't call it "ISV" - the term is outdated and the market has evolved. 

In the latest episode of the podcast we introduce some of the major questions and data points we've been working on in the past 12 months. We'll dig into more software market topics going forward so stay tuned and let us know if you have any ideas or guests you think would be worth listening to.

Accounting systems are a core technology for every SMB and recent years have seen considerable growth for many SaaS providers. We look at the opportunity with several cool vendors in this space for channel partners. And for us, it is no surprise that the high growth players in the region are often country-specific and have great integrations. 

Vendors mentioned include: Xero, MYOB, Rakus, Freee, Moneyforward, Hubspot, Monday, Zoho, Jurnal, Realbooks, Sleekr