In this episode of Leading the Way, Jill S. Robinson talks with Seth Godin about strategic leadership in the arts. Together, they explore how cultural leaders can bridge immediate operational demands with long-term vision, embracing adaptability, empathy, and purpose to create meaningful, audience-centered institutions that thrive beyond today's challenges. 

Drawing on insights from Seth’s lates book This Is Strategy: Make Better Plans the conversation touches on the urgent need for leaders to step out of reactive cycles and into proactive, strategic modes of thinking. They discuss how to define success beyond sellouts, build deeper audience loyalty, and lead with intention; not just passion. 

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