On 8th March we celebrate yet another International Women's Day. But given that we've been holding this day globally since 1975 (and in some countries since 1911) and gender equality is yet to materialise, is it actually doing anything? Haven't we raised enough awareness by now? Allegra and Rachel chat to Amber Mellowship - Marketing Manager of the BRITE programme at Plus X innovation hub - about whether IWD campaigns are all style and no substance, and whether it has been reduced to a marketing opportunity. Amber shares what you can do to turn your marketing into meaningful action and how organisations can provide genuine support to women in business.