What's the Score?

Nequosha Anderson, Esq.

Nequosha is a Small Business and Intellectual Property Attorney dedicated to helping entrepreneurs protect and grow their brilliance. With over a decade of experience, she guides creatives and small business owners across the U.S. through the legal side of building a business — from forming entities and drafting contracts to securing trademarks, copyrights, and brand assets — so they can focus on monetizing their genius and building lasting legacies.

ABOUT ALF:
Anderson Law Firm, or “ALF” was founded in July 2013. The firm's practice areas include business law, business consulting, and intellectual property. The firm is based in Orlando, Florida, but services clients nationwide. 

Law Firm Website: 

•    https://www.andersonlawfl.com 

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JONATHAN DESOUZA

(215) 820-1357 [email protected]

Distinguished, growth-minded, and resourceful business consultant with extensive experience providing strategic guidance focused on

the customer interface and brand strategy. Skilled leader with proven track record of creating new business opportunities, growing

existing business, and increasing revenue. Goal oriented professional, skilled at establishing strategic partnerships and strong client

relationships that consistently yield positive returns.

PROFESSIONAL EXPERIENCE

DreambigU LLC, Philadelphia, PA & Ft. Lauderdale, FL 2018 – Present

Principal / Managing Partner

CONSULTING

• Appointed as president and managing partner of multiple LLCs, providing business expertise and guidance focused on increasing

revenues through strategic branding as well as organizing investors for all companies.

• Developed, designed, and directed restaurant & craft brewpub 2312 Garrett in Suburban Philadelphia – negotiated purchase of a

distressed building and revamped bar in building to make it to one of the most successful in the area.

• Conceived and built out a brand for HairTV/Doo-It-Yourself videos and acquired the products for an online retail business.

• Designed, built, and managed multiple beauty establishments which included retail components. Several of the designs received

award recognition in industry publications.

• Former Partner at both Echo Salon & Spa and the Wilton Manors Escape Room – served as an investor and strategic advisor.

• CEO and Founder at My Pool Boys – pool cleaning services company – served as an investor and strategic advisor.

• Partner with Azmi Agency – company providing in-home private styling services (hair, massage, make-up, light therapy, Reiki).

REAL ESTATE

• Created a financial system that quickly evaluates potential profit of real estate investments and successfully mentored over 100

real estate investors to achieve their desired business objectives.

• Teach students/apprentices this system of evaluation of real-time estimation of rehabilitation cost and a system to purchase

property with very little risk formula to purchase investment property offering no more than 80% of retail value minus fix-up

costs to ensure their success.

• Recognized as a real estate expert and interviewed on local radio show – Bob Diamond Show on B101 Radio.

• Developed, managed, and grew a Philadelphia-based real estate business by 60% cutting costs and increasing revenues by adding

amenities such as concierge, welcome, and cleaning services to improve tenant base. Took quarterly cash flow from $38K to

more than $73K in 3 months.

• Successfully coordinated with sub-contractors to complete residential and commercial sites for rental use. Partnered with Neil

Rogove Builders acting as co-general contractor and project manager of more than 20 buildouts of university of campus housing.

Historic Lansdowne Theater, Philadelphia, PA 2011 – 2016

Elected Board Member

Raised funds as a board member at the Historic Lansdowne Theater, to renovate 1920’s theater to its glory. Raised $16.4K at first

event hosted at home, in a matter of an hour and a half and secured money from producers of the Silver Linings Playbook film to use

as theater back drop for the movie starring Robert De Niro and Bradley Cooper.

LEADERSHIP POSITIONS HELD

Held Principal / Managing Partner at the following organizations:

33 Street Cabana LLC, Ft. Lauderdale, FL

My Pool Boys, LLC, Ft. Lauderdale, FL

AIJon Management, LLC, Philadelphia, PA

HairTV, LLC, Philadelphia, PA

Paradisio, LLC, Elkins, PA

Vog Saloon LLC, Philadelphia, PA

2310 Garrett, LLC, Drexel Hill, PA

EDUCATION & LICENSURE

Real Estate License, State of Pennsylvania – 2004

Business Coursework, Temple University, Philadelphia, PA

Business Coursework, University of Pennsylvania, Philadelphia, PA

Hebron Academy, Hebron, ME

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Paolo, is a global strategic executive and business advisor with over 20 years of leadership experience across North America, Europe, and Asia. He has a proven track record of leading large, multi-billion-dollar organizations in the automotive, industrial, and consumer goods sectors, having held senior roles including President & CEO, Executive Vice President, General  
Currently, Paolo is the President & Founder of Vannini & Associates LLC, an international advisory firm that supports European companies entering and expanding in the U.S. market, and is also President of Boosting Roi LLC, a C-level business coaching company focused on the learning and delivering of Blue Ocean Strategy projects, where he helps executives and organizations unlock new market spaces and drive profitable growth. His advisory work spans startups, corporations, institutions, and private equity groups, with a focus on strategy, leadership, communication, and business growth implementation.
Earlier in his career, Paolo served as President & CEO of Fiat USA, where he led the North American operations of the Fiat Group, overseeing 23 companies, 17,000 employees, and $13 billion in revenue. During his tenure, he streamlined operations, supported major M&A initiatives, and expanded the company’s regional footprint. He also held senior leadership roles in corporate communications, playing a key role in raising the global visibility of the Fiat Group through high-profile media, IPOs, and institutional engagements.
In addition to his corporate career, Paolo co-founded Alta Cucina Inc. in New York, a pioneering marketing platform promoting authentic Italian food and wine, successfully launching large-scale campaigns and events and achieving strong commercial growth.
Paolo began his international career managing joint ventures and market expansions in Europe and India, demonstrating early expertise in global business development, market entry strategies, and operational leadership.
He holds a degree in Business Administration with a specialization in Marketing and is fluent in Italian, English, Spanish, Portuguese, and French

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Tadar Muhammad
Chief Operating Officer, First Vice President of CareerSource Central Florida

As Chief Operating Officer and First Vice President of CareerSource Central Florida (CSCF), Tadar Muhammad delivers strategic oversight on administration and workforce operations for all federal, state, and local workforce development programs and grants. He spearheads all operational aspects of the organization that invests $30 million to serve more than 38,000 career seekers with career development opportunities and nearly 3,500 businesses with skilled talent annually. He helps forge new partnerships within CSCF’s five-county footprint in Orange, Osceola, Seminole, Lake, and Sumter counties.  

Prior to joining CSCF, Tadar was the Chief Development Officer with the Heart of Florida United Way where he was responsible for driving and growing revenue for the organization and creating new partnerships. 

Tadar’s success comes from his commitment to understanding the community he serves through his Board service and active participation in many Central Florida organizations.  

He is a member of the National Association of Workforce Boards (NAWB) and Evans High School Giving Back programs. He serves on the Board of Directors for Sunshine Charter High Schools in Orange and Osceola County, The Poinsette Foundation, Route 7 Orlando and Boys and Girls Club of Central Florida.
A native Chicagoan, Tadar moved to Orlando in 1983, after receiving a scholarship to attend Valencia College. He has a B.A. in Organizational Management from Warner University and earned his Executive MBA from Rollins College's Crummer Graduate School of Business. 
He lives in Orlando with wife Gina along with four children Elijah, Ciera, Mariyah, and Malik.  

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Ashley is a web designer and the founder of Endgame Design Co., helping small business owners turn their websites into clear, client-converting tools. With a background in art and design, she blends creativity with strategy to build sites that not only look good but also support real business growth.

She earned her art degree in Virginia and got her start in the digital world through a design internship working on websites for construction machinery companies. Not long after graduating, a former mentor invited her to join a new web company and encouraged her to learn coding on the job. She quickly taught herself to code the sites she designed, kicking off a career that combined both design and development.

After several years in the industry and a move to Miami, Ashley found herself doing more coding than creative work. Feeling burned out, she made a bold pivot during the pandemic—leaving her job, enrolling in interior design school, and starting her own interior design business while relocating to Orlando. While networking for that new venture, she kept meeting fellow entrepreneurs who were frustrated with their websites and unsure how to fix them.

With her mix of design and technical experience, Ashley realized she could genuinely help. What started as small website fixes turned into full redesigns, ongoing support, and real results for small business owners. That momentum led to another pivot and the business she runs today, where she helps service-based owners feel confident in their online presence and excited about their growth."

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Chauniqua "Major" Major

Founder of Whatever’s Good PR + Marketing & Major’s Project Pop

Chauniqua "Major" Major is a values-driven communications strategist who helps good brands thrive.

She is the founder of Whatever’s Good PR + Marketing, a woman-led agency specializing in nonprofits, retail and restaurants, and corporations on a mission to do good.

Her team works with organizations across the country to craft authentic, ethical messaging through their proprietary framework, Communicating with Dignity.

With nearly 20 years of experience in media relations, strategy, influencer marketing, community engagement, and crisis management, Major has partnered with startups, nonprofits, and global brands including Carnival Corporation and Amazon.

She is also the founder of Major’s Project Pop, a nationally recognized popcorn company featured in Forbes and Business Insider, with partnerships including Netflix and more.

Major lives in Orlando and is training to become a pilates instructor. 

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Eloise Benoit

Author, Speaker, and Entrepreneur

Eloise Benoit is a dynamic and inspiring author, speaker, and entrepreneur whose journey as a Haitian immigrant has profoundly shaped her mission to empower others. With a deep commitment to creating nurturing and transformative spaces, Eloise is known for cultivating intimate, powerful environments where hope, light, and love flow freely, reminding others that they are beacons of possibility.

She is the author of Unwired, a book rooted in identity, healing, and purpose, and the founder of Made for More, a purpose-driven platform and movement dedicated to helping individuals unlock their God-given potential. Eloise’s work is anchored in her belief that everyone is truly made for more.

With a professional background in healthcare and an entrepreneurial journey rooted in the financial services sector, Eloise brings a holistic perspective that bridges faith, wellness, purpose, and practical empowerment. Whether through her writing, speaking engagements, entrepreneurial endeavors, or advocacy for health and healing, she serves as a catalyst for new beginnings.

Eloise firmly believes in God’s healing power to transform lives and is passionate about guiding others to embrace their identity, walk in purpose, and step boldly into all they were created to become.

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Heather Siskind: Executive Coach 
With over thirty years of extensive leadership experience across various industries, Heather is a seasoned executive coach dedicated to empowering leaders to achieve their fullest potential. Known for her strategic vision, insightful guidance, and profound understanding of organizational dynamics, Heather has helped numerous individuals and teams navigate complex challenges and drive sustainable growth.
Throughout her career, Heather has held prominent leadership positions in many organizations, leading teams through periods of transformation and expansion. Her hands-on experience in executive roles provides invaluable insights into the realities of leadership in today's dynamic business landscape.
As an executive coach, Heather leverages her wealth of experience to offer personalized coaching programs tailored to the unique needs of each client. She has a deep understanding of human behavior to facilitate meaningful insights and foster lasting behavioral change.
With a passion for continuous learning and development, Heather stays abreast of the latest trends and best practices in leadership and coaching. She is a credentialed Professional Certified Coach(PCC) with the International Coaching Federation and has a master’s degree in social work. She is committed to helping leaders cultivate the skills and mindset necessary to thrive in an ever-evolving business environment.
Heather is renowned for their empathetic and strength-based approach, unwavering commitment to client success, and ability to inspire transformational change. Whether working with C-suite executives, emerging leaders, or high-potential individuals, Heather is dedicated to unlocking full potential and guiding others towards achieving their professional goals.

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Penney Fox

I understand where you’re struggling with developing your social media content. 
Because I know that all women entrepreneurs don’t all fit in the same mold and we can’t all use the same template downloads to write our social posts. I know this to be true because I know what i feels like to wonder why I can’t get this content stuff to work for me. 
Who am I and why do I know that being creative works to help you develop your content? 
I’m a marketing specialist who focuses on content development/strategy for over 20 years. Within my consulting work, I discovered my superpower – teaching small business owners how to fit social media marketing into their already crazy busy weeks. {I’ve taught 100’s of classes at the National Entrepreneur Center in Orlando} 
What do I teach in the Create Your Business program? 
I don’t force you into a cookie-cutter process where you’re required to follow steps in exact order. In fact, one of my biggest sayings is “There’s no right way or wrong way to do this. Just your way.” 
You’ll learn a new creative process to unlock the parts of your brain to work through the gap from where your customers are right now to where they want to be. The Create Your Business program gives you the tools to get your customers from Point A, being in the problem to Point B, having the problem solved. 
The Create Your Business program is about learning how to develop a marketing strategy for your business that works for YOU, your OPENNESS to new ideas, and your PRIORITIES for your business. You’ll finish this program with a process to help you learn creative problem-solving techniques and worksheets to help you expand your marketing messages to reach more customers and to see tangible results. 
You’ll stop saying, “I’m stuck and I don’t know what to do with my marketing messages.” You’ll start believing that you’ll know what to do to come up with your marketing messages and see results. You’ll find your confidence to reach your customers online. 
Seriously, if a self-study program and subscription box had a baby, it would be the Create Your Business process – Content Development Marketing in a Box for women entrepreneurs who are tired of the cookie-cutter approach to content creation. 
Specialties: Content Development Process Pinterest Management and Consulting Programs Growth Marketing Strategy Time Management and Productivity Coach Social Media Marketing Campaigns Social Media Training

See omnystudio.com/listener for privacy information.

Penney Fox

I understand where you’re struggling with developing your social media content. 
Because I know that all women entrepreneurs don’t all fit in the same mold and we can’t all use the same template downloads to write our social posts. I know this to be true because I know what i feels like to wonder why I can’t get this content stuff to work for me. 
Who am I and why do I know that being creative works to help you develop your content? 
I’m a marketing specialist who focuses on content development/strategy for over 20 years. Within my consulting work, I discovered my superpower – teaching small business owners how to fit social media marketing into their already crazy busy weeks. {I’ve taught 100’s of classes at the National Entrepreneur Center in Orlando} 
What do I teach in the Create Your Business program? 
I don’t force you into a cookie-cutter process where you’re required to follow steps in exact order. In fact, one of my biggest sayings is “There’s no right way or wrong way to do this. Just your way.” 
You’ll learn a new creative process to unlock the parts of your brain to work through the gap from where your customers are right now to where they want to be. The Create Your Business program gives you the tools to get your customers from Point A, being in the problem to Point B, having the problem solved. 
The Create Your Business program is about learning how to develop a marketing strategy for your business that works for YOU, your OPENNESS to new ideas, and your PRIORITIES for your business. You’ll finish this program with a process to help you learn creative problem-solving techniques and worksheets to help you expand your marketing messages to reach more customers and to see tangible results. 
You’ll stop saying, “I’m stuck and I don’t know what to do with my marketing messages.” You’ll start believing that you’ll know what to do to come up with your marketing messages and see results. You’ll find your confidence to reach your customers online. 
Seriously, if a self-study program and subscription box had a baby, it would be the Create Your Business process – Content Development Marketing in a Box for women entrepreneurs who are tired of the cookie-cutter approach to content creation. 
Specialties: Content Development Process Pinterest Management and Consulting Programs Growth Marketing Strategy Time Management and Productivity Coach Social Media Marketing Campaigns Social Media Training

See omnystudio.com/listener for privacy information.