“The reason I’m putting on a podcast is because I want to listen. I don’t want to read about the hosts - I want you to tell me about you.” — Adrie Mackay

 Today I'm doing something a little bit different. You're about to hear an episode from my other show, Smarter Podcasting, where my wife Adrie joins me to talk about what she looks for in a podcast 

 So if you ever thought. I could do that, but I don't know how, then this episode's for you.  

If you do wanna start your own podcast, then go and subscribe to Smarter Podcasting as well. In this show I share all my tips and tricks and failures along the way to help you make the best podcast possible.   

This episode is easily one of my favorites - not because of the guest (though she is my wife), but because I finally got to hear the raw, honest perspective of a real podcast listener. Adrie isn’t in the industry; she doesn’t care about gear or metrics. She just loves great stories, good sound, and shows that respect her time.

Listening to her describe how she chooses podcasts, where she listens, and what makes her switch off reminded me that every podcaster needs to think more like a listener. This conversation changed the way I look at intros, ads, and even how people interact with Spotify. If you want to know how your audience really experiences your show — this is the episode to listen to.

5 Key Talking Points

1. Listeners crave connection. They tune in to people, not just topics.
2. Bad audio kills interest instantly — even more than weak content.
3. The first two minutes decide everything. Get to the point fast.
4. Titles and artwork matter more than show notes. Most people never read them.
5. Podcast habits are personal. Where, when, and how people listen shapes what they love — and what they skip.

Chapters and Timestamps

• 00:00 — Why People Listen
• 03:00 — From Talk Radio to True Crime
• 09:00 — What Makes Listeners Switch Off
• 17:00 — Should You Repeat Your Intro Every Episode?
• 25:00 — How Listeners Discover New Podcasts
• 35:00 — Lessons for Podcasters

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