Many entrepreneurs fear AI will replace them. Jeff Borschowa shows how it can empower them instead.

In this enlightening episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sit down with Jeff Borschowa, founder of Pharos Business, to demystify the AI panic and reframe it as augmented intelligence.

Instead of replacing human value, Jeff teaches how AI tools can enhance productivity, reduce burnout, and bring clarity to your business operations—all without compromising your values. Whether you're drowning in to-do lists or wondering how to “train” AI to speak your business’s language, this conversation will shift your mindset and supercharge your workflow.

🎯 Key Topics Covered:

• What most people get wrong about AI (and how to fix it)
• The difference between artificial and augmented intelligence
• How AI can reduce burnout and improve wellness
• Using AI to prioritize tasks and sharpen decision-making
• The art of asking the right questions for better AI outputs
• How to build and train custom AI models for your business
• Infusing AI with your business values (and even ethics)
• Funny AI stories: Darth Vader as customer service? Don’t try it!
• Future of AI: creativity, societal shifts, and redefining value

🎧 Watch on: YouTube

🔗 GUEST LINKS & RESOURCES

• Website: Pharos Business
• LinkedIn: Jeff Borschowa
• Podcast: The Lighthouse Sessions

🎤 HOSTS:

• Bernie Franzgrote
• Wayne Pratt | Motive8U Inc

🧠 ACKNOWLEDGMENTS:
Special thanks to:

• Carl Richards at Podcast Solutions Made Simple
• Fred Crouch of The Property Wizard Podcast
• Jovan Strika from @Hive Coworking
• Melanie Webber, business partner
• Wayne Pratt, co-host and coach

💡 SPONSORS (selected for optimal audience fit)

1. Descript – Smarter audio/video editing made easy for content creators, entrepreneurs, and podcasters.
2. @Hive Coworking – Real-world business networking for freelancers and small teams.
3. Property Wizard Podcast – Real estate insights made simple for beginner investors.

🛍️ Affiliate Note: Some links are affiliate links. We may earn a small commission, but it won’t cost you extra—and helps keep this podcast alive.

📬 CALL TO ACTION:
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🌐 Visit knack4business.com for more resources.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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