The Successful Lead-Generating Coaches Show

What’s Working in Facebook Ads Right Now 3 Keys to Boost ROAS

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Facebook Ads Update & What's Working Now

In this episode, Arfan shares key insights on Facebook advertising strategies for coaches in 2025. After returning from a Texas trip, he breaks down three critical elements currently driving success in Facebook ads:

  1. Creative & Messaging Evolution
    • Importance of clear audience identification in ad copy
    • Changes on tracking
    • Strategy shift from 90-day to 7-day reporting windows
      1. Audience Targeting Changes
        • Move toward broader targeting approach
        • Introduction of Advantage Plus features
        • Reduced effectiveness of detailed interest targeting
          1. Funnel Optimization
            • Self-liquidating offer strategy
            • Lead magnet + $27-37 offer combination
            • Importance of order bumps and upsells

              • Resources:

              • Facebook Ads Rescue Call: arfanhusain.com/rescue
              • Strategy Session: http://www.arfanhusain.com/start

                • #FacebookAds #CoachingBusiness #DigitalMarketing #LeadGeneration

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                The Successful Lead-Generating Coaches ShowBy Arfan Husain