Getting clicks but not conversions? Your ad headlines are probably targeting the wrong awareness stage.
In this episode, I break down the 5 levels of customer awareness and show you how to write Facebook ad headlines that attract qualified leads instead of tire kickers.
Why most coaches waste budget on the wrong audienceThe 5 awareness levels: unaware, problem aware, solution aware, product aware, most awareReal headline examples for each stageHow to match your headlines to your offerWhy Meta's Andromeda update makes headlines more critical than everStop guessing with your ads. Start speaking to people at the exact right moment in their buying journey.
🔥 Book your FREE Scale With Ads Strategy Session:
http://www.arfanhusain.com/start
Timestamps
0:00 - Why ad headlines matter more in 2025
2:15 - The 5 customer awareness levels explained
5:30 - Unaware stage: Creating curiosity
8:45 - Problem aware: Speaking to the struggle
12:20 - Solution aware: Removing guesswork
15:40 - Product aware: Your unique positioning
18:30 - Most aware: Retargeting that converts
21:00 - Testing and optimization strategies
Resources Mentioned
Facebook Ads Six-Figure Launch Blueprint: https://arfanhusain.com/facebook-ads-six-figure-launch-blueprintFree Training - 7 Biggest Facebook Ads Mistakes: https://www.arfanhusain.com/gassystemConnect With Arfan
Website: https://arfanhusain.com
Instagram: @arfanhusain
YouTube: Successful Lead Generating Coaches Show
#FacebookAds #LeadGeneration #CoachingBusiness #PaidAds #MetaAds #AdCopywriting #CustomerAwareness