Meet Andrew “Sid” Salmon - a trusted expert in strategic business consultancy and digital transformation, helping executive teams across industries understand, embrace, and leverage digitalisation and modern ways of working. Sid brings deep, practical insight and a proven track record of delivering sustainable, high-impact outcomes for organisations in Financial Services, FinTech, Telecoms, and Digital Media. From solving immediate pain points to building long-term strategic roadmaps, Sid has worked with major brands driving change that sticks and results that matter. Get ready for thought-provoking conversations, practical strategies, and leadership insights that help you stay ahead in a rapidly evolving business landscape. Let’s dive in. Follow on socials: Instagram - @whatsyourproblempod LinkedIn - @amybull Spotify - Whats your problem by Amy Bull #leadership #Entrepreneurship #FounderStories #BusinessGrowth #CEOPerspective