Katie Penner is the Gifting Queen! She's also the Head of Sender Relations at Sendoso so not only does she know how to pick out the right gifts but she's got the numbers down that will make you want to start shipping gifts ASAP.

In this episode of "What's Your Process?", Katie shares how gifting can book more meetings, double win rates, and help you close more deals. She also covers tips for targeting, research, personalization, and using gifting as a relationship-building tool rather than a one-way ticket to creep city.

The Process:

0:00 Intro with the Gifting Queen

2:31 What's one thing you're world class at?

3:27 Targeting

5:55 Do your research

14:41 Avoid bribery

23:23 Start booking meetings

29:08 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/implementing-a-gifting-strategy

▶️ Youtube: https://youtu.be/ktGcXQOEGkw

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/implementing-a-gifting-strategy-with-katie-penner/id1790102195?i=1000695983707

👤 Katie's Linkedin: https://www.linkedin.com/in/kathrynpenner/

🌐 Sendoso: https://www.sendoso.com/

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process

Tas Bober is the founder of The Scroll Lab (by Delphinium) where she helps B2B Marketing Teams build landing pages that actually work.

In Episode 4 of "What's Your Process?" Tas shares her 90-day client process, how she helps her clients Tetris pages together with "The Chipotle Framework", and how ratchet it is to do pre- and post-launch testing. If you're looking to level up your landing pages, you better tune in to Tas who's built over 400 different websites in her career. 

The Process:

0:00 Intro

1:31 What is something you're world class at?

5:19 Define who you are, who you serve, and what problems you solve

24:40 The Chipotle Framework

38:58 Testing Cycles

46:52 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/building-landing-pages

▶️ Youtube: https://youtu.be/bYyrlV9T2yw

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/building-landing-pages-with-tas-bober/id1790102195?i=1000693727324

👤 Tas' Linkedin: https://www.linkedin.com/in/tasbober/

🌐 The Scroll Lab: https://delphiniumsolutions.com/

🌯 The Chipotle Framework (Figma File): https://www.figma.com/board/KBMewY9aOqB47w99XwWASa/Shared---Workspace-Template?node-id=0-1&t=fKfUwwgLxLA75C5V-1 ⬅️ Clone This

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process

Eddie Shleyner is the founder of VeryGoodCopy.com and the author of Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter.

In Episode 3 of "What's Your Process?" we talk about Eddie's experience as a direct response copywriter, how minimalism impacts his writing, and how his process has evolved from when he was working full-time at G2 to starting his own business to becoming a Dad. This is a can't miss!

The Process:

0:00 Intro and "What's Your Process?" inspiration

4:40 What is one thing you're world class at?

6:00 Direct response copywriting and minimalism

11:40 How the process has changed

16:11 Acquiring knowledge

17:26 Finding the story

18:15 Putting it all together

25:37 The editing process

35:17 What's next?

Links:

🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-write

▶️ Youtube: https://youtu.be/qUjKV9BpbPQ

🍎 Apple Podcasts: https://podcasts.apple.com/dz/podcast/how-to-write-with-eddie-shleyner/id1790102195?i=1000691220966

👤 Eddie's Linkedin: https://www.linkedin.com/in/eshleyner/

🌐 VeryGoodCopy.com: https://www.verygoodcopy.com/

📕 Very Good Copy: https://amzn.to/4hxkpYV

👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process

Lawn-trepreneurs assemble! In this episode of What's Your Process? Ross Simmonds (CEO at Foundation & Distribution.ai; Author of Create Once, Distribute Forever) shares his process for repurposing content and distributing across different channels.

Ross' process will help you identify if your message is worth sharing, find the right communities to share it, and get it into the right format for your audience.  So stop creating and start repurposing.

Timeline:

Links:

👤 Ross Simmonds Linkedin: https://www.linkedin.com/in/rosssimmonds/

🌐 Foundation Marketing: https://foundationinc.co/

🌐 Distribution.ai: https://distribution.ai

📕 Create Once, Distribute Forever: https://amzn.to/42HsNAl

👤 Dmitry Shamis Linkedin: https://www.linkedin.com/in/dmitryshamis

🌐 The Creative Brand: https://www.thecreativebrand.io

✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process

In this episode, Jess Cook (Head of Content and Communications at Island and co-host of "That's Marketing, Baby") shares her innovative approach, and how her experience writing jokes for McDonald's happy meals helped her craft impactful B2B marketing campaigns at companies like Island, Fastly, and Marpipe.

Jess is a Creative and has struck the balance between creativity and data-driven decision-making. In the pod she covers everything from starting with minimum viable content (or MVC) to test ideas before scaling them up, the significance of cross-functional teamwork in executing content strategies, and how to use humor to make our little B2B world a bit less boring.

The Process:

Whether you're a content creation expert or you're new to the field, this conversation will help you create an engaging and effective content strategy that gets your whole team involved and that your audience will love.

Like, subscribe, and share your thoughts in the comments. Episode 2 is coming next week!

Jess Cook: https://www.linkedin.com/in/jesscook-contentmarketing/

That's Marketing, Baby!: https://www.thatsmarketingbaby.com/

Dmitry Shamis: https://www.linkedin.com/in/dmitryshamis

The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter

What's Your Process? Homepage: https://www.thecreativebrand.io/whats-your-process

What is one thing you're world class at?

Could you answer that question?

On a daily basis we see the world's best Marketers do things that we only dream about but what we fail to realize is that it took them years to learn their craft, optimize it, and build their process.

That process is what makes them world class. That process is what I wanted to learn about. So I reached out to some marketing legends to learn about how they do what they do. Legends like:

The conversations were great and the cameras were rolling. So I invite you to join me for season 1 of “What's Your Process?” A weekly podcast where we learn how the best Marketers in the world work their magic.

Episode 1 launches next Wednesday, January 29, 2025. Make sure you subscribe on YouTube, Spotify, and Apple Podcasts.