What's Your (R)angle?

What does digital first strategic planning actually mean? Take a look under the hood of how to balance the need to transform and going through a digital transformation journey with your need to launch experiences that help your customers in new ways.

Introducing What's Your (R)angle, in our inaugural episode, Jennifer Shannon is joined by Rangle's CEO, Nick Van Weerdenburg as they strip away the confusion of defining Digital Transformation and discuss what it takes to be a player in today's digital economy.
"A digital transformation is about changing your business to participate in the digital economy. Part of that is being more digital in terms of infrastructure, but that is really, a very limited view. That's digitizing the past. Ultimately we want to digitize for the future, and so that's about your digital transformation in terms of your infrastructure, but also more importantly about how you innovate, and how you bring product to market."

Books Mentioned:
From Good to Great by Jim Collins

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In our Season 1 finale, Jennifer Shannon is joined by Arun Ramdeane, Senior Director, Technology at Staples Canada, and Farouk Dossa Group Director, Client Partnerships at Rangle. Take a look at what the catalyst was for Staples and other organizations to embrace innovation.

"Distill it down or synthesize it down to its smallest value prop that you can easily put out there and show. Because I think when a lot of things come around change. It's usually pretty big, right? And so you're not going to be successful putting something up very big in a month because it's just not going to happen. But if you can really like kind of synthesize something down that gives you the credibility to show how to push the change, especially if you're within like a large org, that's how you start to win. Right?"