Your business isn’t really about selling your product…

It’s about the narrative you build…

The stories you tell to mobilize people around your message…

The big picture vision for your future…

Narratives are what make great companies and great leaders.

When your narrative is strong, even your customers will want to be a part of it.

But how do you turn your vision into a powerful narrative—and communicate it to employees and customers in a compelling way?

My guest Guillaume Wiatr is the author of Strategic Narrative: A Simple Method that Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind It, and Believe In It.

In this episode, he’ll give you the tools to build your strategic narrative.