A discussion of sponsorship for amateur teams - expectations, "real" sponsors vs. being part of a buying club, understanding what the relationship is.

Episode Links

AngryAsian: Sponsorship Is Not About You

Averica - How Do You Gauge the Success of a Marketing Investment in Cycling? Part One, Part Two, Part Three.

Team Averica

iTunes (Subscribe! Leave us a review!): The Workingman's Honest Bicycle Program

mattio Twitter: @_mattio

Greg Twitter: @grolby

Email us at [email protected]