IT WAS A YEAR OF GROUNDBREAKING PROGRESS AND INNOVATION FOR WHBY. ON OCTOBER 20TH, THE STATION CELEBRATED THE LAUNCH OF ITS BRAND-NEW TRANSMITTER, LOCATED JUST OUTSIDE DE PERE ON HIGHWAY 41. THIS STATE-OF-THE-ART EQUIPMENT NOT ONLY ENHANCED SOUND CLARITY BUT ALSO EXPANDED WHBY’S REACH ACROSS NORTHEASTERN WISCONSIN, CEMENTING ITS POSITION AS A LEADER AMONG SMALL STATIONS...

1929.  WHBY continues to evolve in the Roaring Twenties.  But, storm clouds are forming.
As patrons watch Al Jolson in "The Singing Fool", the markets continued to improve until October 29-Black Tuesday, as prices on Wall Street crashed and the Great Depression was about to begin.

In WHBY's 4th year, Herbert Hoover's win was broadcast on WHBY. Oh, by the way, eggs in 1928 cost about 47 cents a dozen.  We noted that half of American families earned $2,000 or less.  A number that would become more concerning as the Great Depression loomed in the following years.

WHBY in 1927.  A year of expansion...to more than just ONE microphone!  Aside from moving to a new studio, WHBY also started broadcasting boxing events.  1927 saw the advent of the Harlem Globetrotters. Plus, the journey across the ocean of aviator Charles Lindbergh landed in France.

Year two of WHBY's existence rolled through the Roaring Twenties.  Budgets were tight, but new forms of information were broadcast. And, advertising on WHBY began.

WHBY began broadcasting in 1925. The first location was at St Norbert College in De Pere and was mostly staffed by students.  The early days were filled with music, both local and regional.