What does it take to run a WordPress agency for nearly two decades — and actually enjoy the ride? Toby Cryns, founder of The Mighty Mo, has been building WordPress sites since the days when you had to convince clients that WordPress was a legitimate (and secure) platform. In this episode, Toby sits down with Matt to talk about how the WordPress agency landscape has evolved, why chasing the latest page builder is a trap, and how choosing stable, reliable tools has been the backbone of his business.

In This Episode

• How the WordPress community has matured from a collaborative hobbyist scene into a serious business ecosystem over the past two decades
• The difference between pitching WordPress to small businesses versus enterprise marketing teams — and why it requires entirely different conversations
• Why Toby prefers stable, proven tools over chasing the latest page builder, and how that philosophy protects his clients long-term
• Navigating the page builder landscape: Beaver Builder, Cadence, Elementor, and knowing when to standardize versus flex for a project
• A real-world Gravity Forms use case: building a complex product intake and quoting form for a screen technology company, layered on top of WooCommerce
• Why Toby's team chose Gravity Forms over WooCommerce's native form and extension ecosystem — transparency, trust, and a healthier add-on community
• Gravity Forms as "glue": how its conditional logic and integrations (Zapier, Mailchimp, Salesforce) create flexibility and business continuity even when tools or team members change
• Lessons from the car business: why client experience and proactive communication matter more than any technology choice
• Why Gravity Forms "does things the WordPress way" — and why that matters when you're inheriting and managing client sites

Connect with Toby:

• Website: TheMightyMo.com
• LinkedIn: linkedin.com/in/tobycryns
  
  

Resources Mentioned

• Gravity Forms — Form plugin for WordPress
• Gravity SMTP — SMTP and email deliverability plugin from the Gravity Forms team
• Gravity Wiz — Third-party Gravity Forms add-ons and snippets (including the shop configurator for WooCommerce integration)
• Beaver Builder — WordPress page builder
• Cadence — WordPress theme and blocks
• Advanced Custom Fields (ACF) — Custom fields plugin for WordPress
• WooCommerce — E-commerce platform for WordPress
• Zapier — Automation and integration platform