Welcome to the final episode of Season 9 of The Business of Endurance.

This season has taken us on an incredible journey - from Chris Williams of Supertri sharing his Atlantic rowing adventure and boardroom battles, to Paul Kaye, an unmistakable voice of Ironman, revealing how he built a career from scratch.

We’ve heard from trailblazing entrepreneur Simon Dent, Ironman legend Kathleen McCartney, cycling world champion Richard Oakes, and even AI Charlie - exploring how technology is reshaping sport and business.

And to top it off, Olympic great Alistair Brownlee, British Cycling CEO John Dutton OBE, Ironman champion Matt Trautman, and the incomparable Chris McCormack have all joined us with powerful lessons in resilience, mindset, and creating lasting impact.

Season 10 is coming soon and it promises to be even bigger.

This episode was sponsored by The Trusted Team and 4th Discipline