Tune in to today's discussion between James, Josh, and Andrew as they dive into the uncomfortable realm of client discounts. You'll discover the tightrope that fitness professionals often walk when juggling business value and client expectations. Press play to uncover insights from real-world experiences.

Timeline Summary:

• [00:00:37] Clients Pushing for Discounts.
• [00:03:50] The Repercussions of Giving Discounts.
• [00:05:50] Upholding Professionalism in the Fitness Industry.
• [00:07:50] Never Discount; Offer Options.

Key Takeaways:

• Clients Asking for Discounts: James and Josh discuss the recurring issue of clients requesting custom packages, often undermining the holistic approach of their training.
• Professionalism in the Fitness Industry: The group emphasizes the importance of holding oneself to high standards, especially in an industry where professionalism is often undermined.
• The Downside of Discounting: Andrew recounts a personal experience where discounting led to a slippery slope of decreased value and loss of clients.
• Offering Options, Not Discounts: James suggests having different packages available. This provides flexibility for clients without compromising the value of the service.
• The Importance of Sticking to Your Guns: The team agrees on the importance of valuing services and not falling into the trap of continuous discounting.

Websites and Links Mentioned:

• Strength Matters

Quotes:

"You would never go into a dentist and halfway through say, I think what you're doing is wrong." - James Breese

"You wouldn't ever question the professionalism of a doctor or a dentist... why is it different for PTs?" - Josh Kennedy

"Never discount, just have those options, those different pricing options available." - Andrew Wallis

"If you discount, you become a commodity, and it's a race to the bottom." - James Breese

"Value your services, value your expertise in the niche that you're working in, and make sure you stick to your guns." - James Breese

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