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When Coaches Should Hire an Executive Assistant (And Why Waiting Is Costing You Clients)
When does “I can handle it myself” quietly start costing you clients, energy, and growth?
In this episode, Cam sits down with Expert EOS Implementer Debra Niewald and AssistPro founder Jenna Spencer to unpack when and why coaches should hire an executive assistant. They explore the hidden cost of waiting too long, how an EA shifts a coaching practice from survival mode to sustainable growth, and why trust, energy, and partnership matter more than task delegation. The conversation breaks down what great EA support really looks like for coaches, how it protects the client experience, and why the right assistant becomes a force multiplier for both impact and income.
Biography
Debra Niewald is an Expert EOS Implementer based in Kansas City with over a decade of experience helping leadership teams gain clarity, traction, and organizational health. She is joined by Jenna Spencer, founder of AssistPro, a virtual executive assistant firm specializing in high-trust support for coaches and entrepreneurs. Together, they share real-world insights into how intentional support structures enable coaches to grow their practices without burning out or sacrificing client experience.
Links
Connect with Deb on LinkedIn: https://www.linkedin.com/in/debraniewald/
Learn more about Deb's work with EOS here: https://implementer.eosworldwide.com/debra-niewald/
Connect with Jenna on LinkedIn: https://www.linkedin.com/in/jenna-spencer-0980ba93/
Learn more about AssistPro here: https://assistpro.com/
Use code AC20 for 20% off Ninety: https://ninety.io
Join our community: https://www.linkedin.com/groups/16297012/
View all episodes
By Cam LawsonWhen does “I can handle it myself” quietly start costing you clients, energy, and growth?
In this episode, Cam sits down with Expert EOS Implementer Debra Niewald and AssistPro founder Jenna Spencer to unpack when and why coaches should hire an executive assistant. They explore the hidden cost of waiting too long, how an EA shifts a coaching practice from survival mode to sustainable growth, and why trust, energy, and partnership matter more than task delegation. The conversation breaks down what great EA support really looks like for coaches, how it protects the client experience, and why the right assistant becomes a force multiplier for both impact and income.
Biography
Debra Niewald is an Expert EOS Implementer based in Kansas City with over a decade of experience helping leadership teams gain clarity, traction, and organizational health. She is joined by Jenna Spencer, founder of AssistPro, a virtual executive assistant firm specializing in high-trust support for coaches and entrepreneurs. Together, they share real-world insights into how intentional support structures enable coaches to grow their practices without burning out or sacrificing client experience.
Links
Connect with Deb on LinkedIn: https://www.linkedin.com/in/debraniewald/
Learn more about Deb's work with EOS here: https://implementer.eosworldwide.com/debra-niewald/
Connect with Jenna on LinkedIn: https://www.linkedin.com/in/jenna-spencer-0980ba93/
Learn more about AssistPro here: https://assistpro.com/
Use code AC20 for 20% off Ninety: https://ninety.io
Join our community: https://www.linkedin.com/groups/16297012/