In the debut episode of Unleashing Genius, NetApp’s Chief Marketing Officer, Gabie Boko, is joined by Lisa Watts, Co-Founder and CEO of CREE8, to explore how creative teams keep work moving in real-time across distributed environments. 

Together, they examine the real-world pressures on workflows, including data access and movement. Lisa shares how her teams reduce bottlenecks and rethink data management to make real-time collaboration feel effortless.

In creative production, fast and reliable data access is essential. Drawing on CREE8’s experience, the episode shows what it takes to build consistent foundations for real-time collaboration at scale, helping organizations move from possibility to execution and deliver stronger creative outputs and better business results at scale.