The problem: Most business owners struggle to write content that feels both smart and human.

In this episode of Knack 4 Business, we’re joined by Annette Mashi from Write Wizards. Annette shares how blending creativity and logic can help you write powerful content that speaks to your ideal clients—and turns them into loyal customers.

With her background in content strategy and copywriting, Annette walks us through how to:

• Use storytelling to connect on a human level
• Highlight benefits (not just features)
• Map out your client’s journey with purposeful content
• Use testimonials that hit home
• Keep your brand voice consistent—even when using tools like ChatGPT

We even explore how a little black dress fits into her content strategy mindset (you’ll want to hear this metaphor!).

Key Topics Covered:

• Why logic + creativity is the content combo you need
• How to connect with your audience emotionally
• The role of brand voice and consistency
• Tools and tricks for writing smarter, faster
• Using AI (like ChatGPT) the right way
• Why benefits beat features—every time
• The power of relatable testimonials

Resources & Links:

• Guest Website: Write Wizards
• LinkedIn: Annette Mashi
• YouTube: Watch this episode

Shoutouts & Thanks:
Big thanks to our amazing supporters:

• Carl Richards from Podcast Solutions Made Simple
• Fred Crouch, host of The Property Wizard Podcast
• Jovan Strika from Hive Coworking
• Melanie Webber, business partner and creative strategist
• Wayne Pratt from Motive8U Inc, coach and co-host

Your Hosts:

• Bernie Franzgrote
• Wayne Pratt

Sponsor Shoutouts:

• 🎧 Descript – AI-powered audio & video editing made easy. Try it here
• 🧙‍♂️ Property Wizard Podcast – Learn real estate with Fred Crouch. Listen now
• 💻 Notionhive – Stunning websites and apps that work. Get started
• 🌏 East Trade Winds – Make global business connections. Join us

Have a question or comment? Reach us at [email protected]

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Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.