What happens to brands when creators become the brand?

In our very first episode, we dive into one of the most interesting shifts in marketing right now - how creators have gone from promoting brands to becoming them, and what that means for the brands trying to keep up.

Along the way, we explore the identity crisis many brands are facing, why relevance and heritage need each other more than ever, what GAP and M&S can teach us about reinvention, and why some collaborations land while others fall flat.

We also get into whether traditional media still holds its place in all of this.

This isn’t a lecture - just two people who work in marketing, talking through their curiosity out loud.

Welcome to Branding Book Club.