Enterprise Explores

When Does Old Age Really Begin? Malaysia’s Surprising Shift


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In a global Ipsos study spanning 32 countries, Malaysia stands out. The age we say “old age” begins has risen from 56 to 60 in just seven years, making us an outlier in Southeast Asia. Six in ten Malaysians also look forward to later life, far above the global average, and we slightly underestimate how long we will live. What is driving this change in perception and sentiment, and what does it reveal about our culture, economy and expectations for the future? Kiranjit Singh, Regional APAC Lead at Ipsos Strategy3, joins us to break down the findings and explore what they tell us about who we are and where we are headed.

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Enterprise ExploresBy BFM Media


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