Let's Talk Fundraising

When Donor Thank-Yous Feel Rushed


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Every fundraiser knows the weight of unwritten thank you notes—that pile on your desk, the rushed emails sent just to clear your to-do list, the nagging guilt when your gratitude doesn't sound quite right. You're not alone in this struggle.

I share a personal story about working at an organization where the CEO expected impossible levels of personalization in donor thank yous. They wanted handwritten notes with intimate details for hundreds of weekly donors—references to tennis games, grocery store encounters, and family conversations I couldn't possibly know. This unsustainable expectation nearly broke me, and it highlights a crucial truth: when thank yous feel rushed, it's not because you don't care enough—it's because your system wasn't designed for your reality.

The solution isn't working harder; it's establishing rhythm. Donors don't need literary masterpieces crafted entirely from scratch. They need to feel seen, valued, and appreciated through timely acknowledgment that sounds like you. When we lack this rhythm, donors wait too long for generic notes, and we carry unnecessary guilt that drains our energy.

This is where thoughtfully implemented AI can transform your gratitude practice. Not by replacing your voice, but by providing strong first drafts that eliminate the blank page and give you a foundation to build upon. With this approach, you can generate hundreds of personalized drafts quickly, allowing you to add those special touches that matter most while ensuring every donor hears from you promptly.

The mindset shift is powerful: gratitude isn't less authentic when you use support—it's more authentic because it arrives on time, carries your voice, and reflects care without burnout. Using templates or AI isn't cheating; it's choosing presence over perfection. It's sustainability that lets you keep showing up consistently for your donors over the long haul.

Ready to transform your thank you process? Join me in the Fundraiser's AI Starter Suite to learn how one short lesson can help you build a rhythm that gives you back your breath while strengthening donor relationships.

💡 Want to take the next small step?

→ Free Download: 12 Fundraising Prompts You'll Actually Use

→ Course: The Fundraiser's AI Starter Suite

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Let's Talk FundraisingBy Keith Greer, CFRE

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