EPISODE 34

In this episode, Kevin and Jason break down how founders can turn conferences from low-ROI distractions into high-leverage growth engines. Fresh off a major healthcare event in Nashville, they unpack why most networking fails, how Pretty Good AI turned a platinum sponsorship into a full activation with mini-golf and meeting pods, and the systems that converted casual foot traffic into hundreds of real customer conversations. They dig into founder-mode presence, team ownership, pre-work, follow-up, and the small details that make an event actually move the business forward.

CHAPTERS

00:00 – The Value of Networking Events

01:25 – Challenges of Traditional Networking

02:47 – Reevaluating Event Participation

03:27 – Executing a Successful Conference Strategy

04:24 – Planning for a Major Conference

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