Anheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup.  The ads featured the Bud Light King and the Bud Knight on a quest to return a barrel of corn syrup to its proper owner.  They first visit the Miller Lite castle followed by the Coors Light castle looking for where the corn syrup belongs.

Anheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup. The ads featured the Bud Light King and the Bud Knight on a quest to return a barrel of corn syrup to its proper owner. They first visit the Miller Lite castle followed by the Coors Light castle looking for where the corn syrup belongs.

When Going Negative Goes Wrong

The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.

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When Going Negative Goes Wrong

When Going Negative Goes Wrong