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How to spot the 'Death Spiral' & what to do about it... 👇🏼
The Death Spiral
Customers that had a mediocre service won’t come back. 🚪🏃🏽➡️
They’re also telling your limited pile of potential customers. 👂🏽
Some potential customers won’t bother trying you. ❌
So the number of customers you can attract is going down. 🔻
Those that finally do try your product, will have cost more to convince. 💸
But they wont try your best product, they’ll try your worst. 🗑️
Which might confirm how mediocre your product is. 👎🏼
So the chances of them returning regularly (if at all) goes down. 🙅🏽♀️
All the while…
Novelty in your product is decreasing. 📉
Wear and tear is increasing. 📈
…and competitors are building new & shiny things for your former customers to try 🪩
Find out how to spot it and prevent it: https://www.selloutleisure.com/solweb1
Taken from the following LinkedIn Live: https://www.linkedin.com/events/whymanytrampolineparksareclosin7249305022818058241/comments/
For more information about This is Leisure Biz, please visit www.selloutleisure.com
By Si WilkinsonHow to spot the 'Death Spiral' & what to do about it... 👇🏼
The Death Spiral
Customers that had a mediocre service won’t come back. 🚪🏃🏽➡️
They’re also telling your limited pile of potential customers. 👂🏽
Some potential customers won’t bother trying you. ❌
So the number of customers you can attract is going down. 🔻
Those that finally do try your product, will have cost more to convince. 💸
But they wont try your best product, they’ll try your worst. 🗑️
Which might confirm how mediocre your product is. 👎🏼
So the chances of them returning regularly (if at all) goes down. 🙅🏽♀️
All the while…
Novelty in your product is decreasing. 📉
Wear and tear is increasing. 📈
…and competitors are building new & shiny things for your former customers to try 🪩
Find out how to spot it and prevent it: https://www.selloutleisure.com/solweb1
Taken from the following LinkedIn Live: https://www.linkedin.com/events/whymanytrampolineparksareclosin7249305022818058241/comments/
For more information about This is Leisure Biz, please visit www.selloutleisure.com