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If Google Ads suggests a data-driven attribution model, what do you do? Data-driven attribution gives credit for conversions acquired from how users react to your ads and choose to become your clients. Here's more on that.

Google Ads is suggesting changing my Attribution model from linear to data-driven. So data-driven is the new, I won't say the default, but it is heading that way because with the way the algorithm and the AI is, I would also recommend that you switch over to data-driven. It has got a lot more data points than we have because we are pretty much looking at a handful of metrics like cost per click, conversion rate, CTR and so on. Data-driven has got a lot more data points and I would highly recommend you do that.

Since this is a new default now from Google Ads. Is it a good practice to change this model? It's not a practice, it's just a default Attribution model which will give you better performance. In my humble opinion, it will impact the performance of your Ads for a few days because the Attribution is being realigned and you might see a sudden drop in conversions or conversion rates and so on. Don't panic, don't make any knee-jerk reactions and make sudden changes to the account. Let it run for a few days and you will find that it has come back to where it was before.