15. When Google Search Console Data is Misleading | Barb Davids | part 1

In this episode of the Ranking Revolution Podcast, host Doug talks with Barb Davids, a digital marketing coach and consultant with over 20 years of experience. The conversation, set as a two-part series, begins with a focus on analytics and interpreting data, particularly from Google Search Console. The discussion highlights the complexity of analyzing SEO data and emphasizes the necessity of digging deeper to understand what the data truly represents. Connect with BarbCompass Digital Strategies YouTubePodcast: Spotify & AppleInstagramLinkedIn

Barb Davids is a Digital Marketing Coach and Consultant. With over 20 years in the digital marketing industry, she transitioned from running digital marketing departments in windowless offices to mountain view offices helping small business owners get more out of their digital marketing. 

00:00 Welcome to the Ranking Revolution Podcast!

00:18 Diving Into Analytics and Data Interpretation with Barb Davids

00:33 The Journey from Corporate to Digital Nomadism

01:02 Barb's Background and Transition to Solo Entrepreneurship

05:04 Cracking the SEO Code for Photographers

07:41 Navigating Google Search Console's Data Quirks

13:42 The Art of Patient SEO and Understanding Google's Updates

18:16 Decoding Reports: Beyond the Percentages

21:18 Wrapping Up and Teasing Part Two

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