Marketing can feel overwhelming, especially when you’re wearing all the hats in your growing business. Mara Whitener, seasoned entrepreneur and operational growth expert, shares her journey from solo founder to building systems that empower her and her clients to succeed without burnout.

In this episode, Kristi and Mara discuss the importance of finding the right marketing support tailored to your unique business needs. Mara opens up about her own marketing challenges, including handing over marketing to agencies that didn’t fit and learning to reclaim control to align messaging with her authentic voice.

You’ll discover:

• Why matching your support team to your business stage is essential
• Lessons learned from trusting past providers and recognizing when to make changes
• The importance of clear communication and alignment between you and your marketing partners
• How building a customized, flexible marketing approach frees up time and energy
• Mara’s philosophy on operations, SOPs, and systems as foundations for sustainable growth
• Tips on balancing in-house efforts with external expertise in marketing and copywriting
• Why patience, adaptability, and owning the narrative make all the difference

If you want to take your marketing and operations to the next level with clarity and confidence, this conversation offers practical, heartfelt insights.

Connect with Mara Whitener:

• Website: whitenerpros.com
• LinkedIn: Mara Whitener

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com