Every week for the past three-plus years, "The Distinctive Dermatologist" has brought you information that bestselling author and business advisor Scott McKain has created from his research and experience in working with a vast array of leading organizations in varied industries on how to serve customers more remarkably.

This week, we have something different.

In the Substack blog, The Skin Cancer Treatment Journal, Adam Lefton, Chief Brand Officer of SkinCure Oncology, wrote the post, "When History Repeats Itself, Patients Pay the Price." The Distinctive Dermatologist podcast would like to share his words with you this week, because when adoption slows down, patients pay the price.

This podcast is sponsored by GentleCure from SkinCure Oncology, whose work supports expanded awareness of treatment options for appropriate cases of non-melanoma skin cancer.

Their commitment reflects an important principle behind today's message: when patients understand their options and feel included in decisions, trust deepens — and long-term relationships thrive.